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  3. Do you remember the surprise announcement of a new social network in Davos this past January?

Do you remember the surprise announcement of a new social network in Davos this past January?

Geplant Angeheftet Gesperrt Verschoben Uncategorized
wsocialblueskyopenwashing
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  • _elena@mastodon.social_ _elena@mastodon.social

    Do you remember the surprise announcement of a new social network in Davos this past January? Something that promised to be the "first" European social network?

    Its name is #WSocial and it's a fork of #Bluesky. Its founders have ties with European politicians - but there is no official involvement by the EU.

    You wouldn't know any of this from media reports because they all rehashed their talking points. So I wrote a post about it, dispelling some myths:

    https://blog.elenarossini.com/w-social-uncovered-the-reality-behind-the-hype/

    #OpenWashing

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    #12

    @_elena
    „Issue no.1: How W Social ignored existing European initiatives“

    I would say: They ignored all non-commercial media. And mastodon = european? Mostly. But it doesn’t mather. „Es gibt keine Nationalstaaten mehr“ is a trent un SF shows 🙂
    #wsocial #raumpatrouille

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    • _elena@mastodon.social_ _elena@mastodon.social

      Do you remember the surprise announcement of a new social network in Davos this past January? Something that promised to be the "first" European social network?

      Its name is #WSocial and it's a fork of #Bluesky. Its founders have ties with European politicians - but there is no official involvement by the EU.

      You wouldn't know any of this from media reports because they all rehashed their talking points. So I wrote a post about it, dispelling some myths:

      https://blog.elenarossini.com/w-social-uncovered-the-reality-behind-the-hype/

      #OpenWashing

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      #13

      @_elena great article! What I expect is that many ppl will just go for it! "It's European and screw it that they need my ID." The only issue is that I can theoretically create Bluesky account and still communicate with W social accounts. So what's the point of checking ppl if you can still enter through window if door requires an ID. Also I think Mastodon/Fediverse needs some lobby in EC and European parliament, that's something we can learn from W Chat case.

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      • _elena@mastodon.social_ _elena@mastodon.social

        @michaelmathy 😂

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        #14

        @_elena what pissed me off even more is the kind of conversation I heard in a podcast (do not remember which one but a replay from a french radio show) where they said "it is really sad that no social network exists where we can have unfiltered posts and for which the business model is not driven by ads".

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        • ? Gast

          @_elena are you sure it is / was a hype ? To be honest, beside you, I never heard about W Social, at least from the people I follow, the news sites in my RSS reader, ...

          marcel@waldvogel.familyM This user is from outside of this forum
          marcel@waldvogel.familyM This user is from outside of this forum
          marcel@waldvogel.family
          schrieb zuletzt editiert von
          #15

          @michaelmathy @_elena
          It swapped over to several peeople around me, at least. But yes, not via RSS 😎

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          • _elena@mastodon.social_ _elena@mastodon.social

            Regarding my W Social exposé: it was months in the making and I could have written a LOT more, showing additional examples of technical blunders, but I kept it "brief" at 3500 words 😅

            I ran out of characters to tag all the awesome people I mentioned in the piece: @doktorzjivago (thanks for the top notch meme), @tom @mapache and @Em0nM4stodon

            And special thanks to people who volunteered to proof-read a draft and gave me fantastic feedback: @bitzero and @DataKnightmare

            It takes a village ❤️

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            #16
            @_elena @doktorzjivago @tom @mapache @Em0nM4stodon @DataKnightmare

            In this case: it takes some federated villages. Thank to you for the awesome inquiry.
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            • _elena@mastodon.social_ _elena@mastodon.social

              Regarding my W Social exposé: it was months in the making and I could have written a LOT more, showing additional examples of technical blunders, but I kept it "brief" at 3500 words 😅

              I ran out of characters to tag all the awesome people I mentioned in the piece: @doktorzjivago (thanks for the top notch meme), @tom @mapache and @Em0nM4stodon

              And special thanks to people who volunteered to proof-read a draft and gave me fantastic feedback: @bitzero and @DataKnightmare

              It takes a village ❤️

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              #17

              @_elena wow, very nice post, Elena! You really nailed it 😆. I think in 2026, it’s pretty hard to sweep things like what you found under the rug. In the EU digital community—like we have on Mastodon—we sniff out things, kind of like opening Pandora’s boxes, much faster 👌

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              • _elena@mastodon.social_ _elena@mastodon.social

                Do you remember the surprise announcement of a new social network in Davos this past January? Something that promised to be the "first" European social network?

                Its name is #WSocial and it's a fork of #Bluesky. Its founders have ties with European politicians - but there is no official involvement by the EU.

                You wouldn't know any of this from media reports because they all rehashed their talking points. So I wrote a post about it, dispelling some myths:

                https://blog.elenarossini.com/w-social-uncovered-the-reality-behind-the-hype/

                #OpenWashing

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                schrieb zuletzt editiert von
                #18

                @_elena Thanks for the deep dive.
                It does leave me asking: what can we learn from this to help us promote the Fediverse?
                Perhaps a spoof website called "Euro Social" that just links to Fediverse 😉 🙂

                _elena@mastodon.social_ 1 Antwort Letzte Antwort
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                • _elena@mastodon.social_ _elena@mastodon.social

                  Do you remember the surprise announcement of a new social network in Davos this past January? Something that promised to be the "first" European social network?

                  Its name is #WSocial and it's a fork of #Bluesky. Its founders have ties with European politicians - but there is no official involvement by the EU.

                  You wouldn't know any of this from media reports because they all rehashed their talking points. So I wrote a post about it, dispelling some myths:

                  https://blog.elenarossini.com/w-social-uncovered-the-reality-behind-the-hype/

                  #OpenWashing

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                  #19

                  @_elena the worst thing about WSocial is that it's criminaly boring.

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                  • ? Gast

                    @_elena Thanks for the deep dive.
                    It does leave me asking: what can we learn from this to help us promote the Fediverse?
                    Perhaps a spoof website called "Euro Social" that just links to Fediverse 😉 🙂

                    _elena@mastodon.social_ This user is from outside of this forum
                    _elena@mastodon.social_ This user is from outside of this forum
                    _elena@mastodon.social
                    schrieb zuletzt editiert von
                    #20

                    @MrLee someone back in January registered w-social.eu and created a website encouraging people to check out the Fediverse. Sadly it's offline now but you can still see it via the Internet Archive: https://web.archive.org/web/20260122071830/https://w-social.eu/

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                    • _elena@mastodon.social_ _elena@mastodon.social

                      Do you remember the surprise announcement of a new social network in Davos this past January? Something that promised to be the "first" European social network?

                      Its name is #WSocial and it's a fork of #Bluesky. Its founders have ties with European politicians - but there is no official involvement by the EU.

                      You wouldn't know any of this from media reports because they all rehashed their talking points. So I wrote a post about it, dispelling some myths:

                      https://blog.elenarossini.com/w-social-uncovered-the-reality-behind-the-hype/

                      #OpenWashing

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                      #21

                      @_elena great spelunking!

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                      • _elena@mastodon.social_ _elena@mastodon.social

                        Do you remember the surprise announcement of a new social network in Davos this past January? Something that promised to be the "first" European social network?

                        Its name is #WSocial and it's a fork of #Bluesky. Its founders have ties with European politicians - but there is no official involvement by the EU.

                        You wouldn't know any of this from media reports because they all rehashed their talking points. So I wrote a post about it, dispelling some myths:

                        https://blog.elenarossini.com/w-social-uncovered-the-reality-behind-the-hype/

                        #OpenWashing

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                        schrieb zuletzt editiert von
                        #22

                        @_elena I didn't know W Social was such a dishonest project, good to know. I won't be using it if it requires my id anyways, but I'll also warn my friends.

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                        • _elena@mastodon.social_ _elena@mastodon.social

                          Do you remember the surprise announcement of a new social network in Davos this past January? Something that promised to be the "first" European social network?

                          Its name is #WSocial and it's a fork of #Bluesky. Its founders have ties with European politicians - but there is no official involvement by the EU.

                          You wouldn't know any of this from media reports because they all rehashed their talking points. So I wrote a post about it, dispelling some myths:

                          https://blog.elenarossini.com/w-social-uncovered-the-reality-behind-the-hype/

                          #OpenWashing

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                          schrieb zuletzt editiert von
                          #23

                          This is a very good exposé, @_elena. And W Social like this looks like an (un-)intentional attempt to weaken the upcoming European digital sovereignty.

                          _elena@mastodon.social_ 1 Antwort Letzte Antwort
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                          • _elena@mastodon.social_ _elena@mastodon.social

                            Do you remember the surprise announcement of a new social network in Davos this past January? Something that promised to be the "first" European social network?

                            Its name is #WSocial and it's a fork of #Bluesky. Its founders have ties with European politicians - but there is no official involvement by the EU.

                            You wouldn't know any of this from media reports because they all rehashed their talking points. So I wrote a post about it, dispelling some myths:

                            https://blog.elenarossini.com/w-social-uncovered-the-reality-behind-the-hype/

                            #OpenWashing

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                            schrieb zuletzt editiert von
                            #24

                            @_elena Never heard of W Social, but thank you for your critical analysis! What do you think about Eurosky?

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                            • ? Gast

                              This is a very good exposé, @_elena. And W Social like this looks like an (un-)intentional attempt to weaken the upcoming European digital sovereignty.

                              _elena@mastodon.social_ This user is from outside of this forum
                              _elena@mastodon.social_ This user is from outside of this forum
                              _elena@mastodon.social
                              schrieb zuletzt editiert von
                              #25

                              @gelbphoenix thank you Lina! And I LOVED your post about Bluesky/ATproto and mention it all the time 🙂

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                              • _elena@mastodon.social_ _elena@mastodon.social

                                @michaelmathy

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                                #26

                                @_elena honestly, looking at those sites, it seems W Social has investors behind it and has purchased press releases. And only then some real media picked up on it.

                                _elena@mastodon.social_ 1 Antwort Letzte Antwort
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                                • ? Gast

                                  @_elena honestly, looking at those sites, it seems W Social has investors behind it and has purchased press releases. And only then some real media picked up on it.

                                  _elena@mastodon.social_ This user is from outside of this forum
                                  _elena@mastodon.social_ This user is from outside of this forum
                                  _elena@mastodon.social
                                  schrieb zuletzt editiert von
                                  #27

                                  @ee 🎯🎯🎯

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                                  • _elena@mastodon.social_ _elena@mastodon.social

                                    @ee 🎯🎯🎯

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                                    #28

                                    @_elena seeing how gullible people on X are, though, is really something...

                                    https://xcancel.com/pubity/status/2014436220961423382

                                    _elena@mastodon.social_ 1 Antwort Letzte Antwort
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                                    • ? Gast

                                      @_elena seeing how gullible people on X are, though, is really something...

                                      https://xcancel.com/pubity/status/2014436220961423382

                                      _elena@mastodon.social_ This user is from outside of this forum
                                      _elena@mastodon.social_ This user is from outside of this forum
                                      _elena@mastodon.social
                                      schrieb zuletzt editiert von
                                      #29

                                      @ee I know! 😤 I'm telling you, the first ten days there was ZERO fact-checking being done... and so this myth has kept circulating

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                                      • _elena@mastodon.social_ _elena@mastodon.social

                                        @ee I know! 😤 I'm telling you, the first ten days there was ZERO fact-checking being done... and so this myth has kept circulating

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                                        #30

                                        @_elena aaaaaargggggggghhh I'm sorry you had to go through that!

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                                        • _elena@mastodon.social_ _elena@mastodon.social

                                          Do you remember the surprise announcement of a new social network in Davos this past January? Something that promised to be the "first" European social network?

                                          Its name is #WSocial and it's a fork of #Bluesky. Its founders have ties with European politicians - but there is no official involvement by the EU.

                                          You wouldn't know any of this from media reports because they all rehashed their talking points. So I wrote a post about it, dispelling some myths:

                                          https://blog.elenarossini.com/w-social-uncovered-the-reality-behind-the-hype/

                                          #OpenWashing

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                                          schrieb zuletzt editiert von
                                          #31

                                          @_elena

                                          Après cinéaste et photographe, tu pourrais maintenant ajouter journaliste d'enquête.

                                          Merci pour cet article très fouillé et très recherché.

                                          _elena@mastodon.social_ 1 Antwort Letzte Antwort
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